Business Growth Strategist

Utilizing analytics to build and grow successful websites, internet marketing campaigns, athletes, teams, and sports leagues.

Professional Expertise

Sales, Management, Internet Marketing, Website Design, Analytics


New England High School Cycling Association (NEHSCA)  
Board of Directors, Marketing Director  
October 2019 – April 2020
Redesign and develop a new WordPress website that is more user-friendly that will increase the time spent on the website and increase athlete registration. 

Design and implement a social media marketing campaign that does not utilize paid advertisements but still promotes interaction, growth, and entices sponsors. 

Key Accomplishments: 35% growth in social media marketing without using any paid advertising and 22% growth in league registration compared to 2019.

New England High School Cycling Association (NEHSCA)  
Foxboro Militia Head Coach  
October 2016 – April 2020
Produced a youth mountain bike racing team consisting of athletes and coaches to compete in NEHSCA and throughout various other bicycle races in New England. Develop and implement training plans and group rides that will grow cyclists as both better athletes and ambassadors.    

Key Accomplishments: Took a young team from last place first year to top 10 team (out of 28)  in their 3rd year. Developed numerous podium placing racers as well as a league champion racer.

Union Bicycle  
Sales Manager  
May 2014 – Present
Listen and discuss with customers what their wants and needs are in a bicycle to guide them towards the right solution. Maintain the store and ensure everyone stays on task to accomplish desired goals.

December 2007 – December 2008
Use presentation skills to act as a facilitator, helping users get set up, get trained, and get going. Be an excellent listener, taking the time to understand what each user hopes to achieve or learn. Adjust teaching style to each user’s individual skill level.

US Navy
Photographer’s Mate / Mass Communications Specialist  
December 2003 – November 2007
Relate to people in a creative and professional manner. Self-motivation, a good memory, above average speaking and writing skills, and the ability to follow detailed instructions with limited supervision are all important qualifications for this rating.

Education & Certification

Google Certifications
Google Analytics For Beginners: 2020
Advanced Google Analytics: 2020
Google Analytics For Power Users: 2020

Defense Information School (DINFOS)
Photography: 2003
Digital Multimedia: 2005

Google Analytics for Beginners Certification
Advanced Google Analytics Certification
Google Analytics Power User Certification